I firmly belive in design
My mission is to create functional digital experiences and engaging brands.

— About

I’m Alberto Macherelli, a Digital Designer based in Florence. Currently designing awesome digital experiences at Simple Booking.

Always learning. Always growing.


2019 – Present

Simple Booking

UI/UX – Digital Product Designer

2018 – Present

Alberto Macherelli Digital Designer

Freelance Digital Designer

2018 – 2019


UI/UX – Digital Product Designer

2018 – 2019

Nana Bianca (Startup Studio)

UI/UX Designer

2017 – 2018

Simone Micheli Architect

Graphic Designer

2014 – 2016

Bottega d’Arte Maselli

Visual Designer



Finalist at Designflows 2019
by Bending Spoons


Finalist at Designflows 2020
by Bending Spoons



University of Florence

Degree in Design, 110 with honors


Sacred Art School Florence

Art and handicraft


British Institutes



Liceo Scientifico N. Rodolico Florence

High school diploma

Some happy clients

Satisfied customers and ongoing relationships are what I strive for. They understood the new challenges in play.


“Everything I required in my website was done to perfection. Highly recommend and his work is very unique.”

Shabbir Akberali
Director, Brick By Brick Group (UK)

“Fast, professional, helpful. Thanks, we'll be back soon!”

Andrea Rossignoli
CEO, Abeona Srl

“... Un lavoro ben fatto con professionalità, intelligenza e grande sensibilità. Grazie mille!”

Francesco M.
Complesso Monumentale di San Francesco

Companies, agencies and associations I worked with

Bottega d’Arte Maselli — Sacred Art Shool — Fondazione Tema — Eccellenze in Digitale — Puzzle Firenze — Museo del Design Lab — Fondazione Anna Querci per il Design — Kide Lab — Simone Micheli Architect — Lambrate Design District — Aquatio Cave Luxury Hotel & SPA — Iconic Resort — Big Blue — Lords of Verona — Biverò Pizza Academy — Design Export Lab — Dream House — Boffetto — Complesso Monumentale di San Francesco Prato — The Precious Hands Onlus — Com & Media sas — New Adventure Inc. — Nana Bianca srl — Marco Montemagno — 4books Ltd — Hoopygang srl — Instal srl — Tate srl — StartupItalia! srl — Brick By Brick Group — Argentiere Pagliai — Abeona Srl — Never Before Italia — Plastic Puglia Srl — Maggio Srl — Vitale Srl — Sinerbit Srl — Villa Corsini a Mezzomonte — Basilica di Santa Maria delle Carceri Prato — QNT srl — Merak srl— Webcircles snc

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